WENATCHEE, WA -

The Wenatchee World (local newspaper for the greater Wenatchee, Washington area) had an article in the Wednesday, January 30, 2008 edition. Missed it last night, didn’t catch it until this morning, when I glanced at the third-tier bottom-right heading. “City’s new Web site gets lost in online ether.” Whoa. The “online ether” sounded like a good place to avoid. As one who does a little web design, I decided to read further. Always looking for web-design-disaster-avoidance tips.

The search for wenatchee.wa.gov and cityofwenatchee.com

Turns out the city’s new URL (website address) wasn’t getting properly indexed in Google. A search for “Wenatchee” and “City of Wenatchee” came up zip. The old URL also got short shrift. Not a happy thing for a website that was one year and $100,000 in the making.

Now, search engines can be notoriously fickle when it comes to site ranking. A broken link may have been the culprit. The Wenatchee site will get there soon, certainly as content’s added and (as the article points out) other sites establish relevant backlinks.

Suffice to say, getting a new website hightly-ranked right out of the gate is a very gratifying, almost ethereal experience.

This entry was posted on Thursday, January 31st, 2008 at 9:20 am and is filed under Leavenworth Life. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.